EQFIT® Smart Selling:

The Secret To Extraordinary Sales Success


Ever wonder why sales techniques work with some buyers but not others? When a sale does not happen, is it fate, lack of skill, bad timing? Maybe. More likely, the emotional drivers of the buyer have not been identified and engaged.


No matter what sales experience, skills, or techniques you use, the EQFIT® approach to sales opens the door to understanding the most difficult aspect in selling, the emotional landscape. When the mind of the salesperson and the mind of the buyer connect, great things happen!

Sell Smarter

Sell More

"Buying decisions are 100% emotional", Brian Tracy;

The Psychology of Selling.


The secret to closing more sales:

Hot Cognition in Sales!

Learn the 4-step process to identify and understand buyers' emotional drivers and how to use that understanding for greater sales success.

Download your free copy of "Hot Cognition in Sales", and learn the secrets of using emotional intelligence to enhance your influence, gain better engagement with buyers, and close more sales!

We won't send spam. Unsubscribe at any time.