More Success.

Less Stress.

The Business You've Built Is Just the Beginning: Reach the next level of success - increase your income and quality of life at the same time.

Connect with me!

Don’t Walk.


Run To Your Future!

For entrepreneurs and business owners ready for more success with less stress. EQFIT® helps you understand what's driving your results—and what's getting in the way—so you can build your next chapter with clarity, confidence, and a trusted guide beside you.

  • Break free from the mindsets keeping you stuck

  • Understand the inner operating system driving your decisions and results

  • Build habits that stick—backed by brain science, not willpower

  • Make decisions with clarity and act with confidence

Services

Your Path to More Success—With Less Stress

EQFIT® Alliance: A Place to Thrive - Membership

Ongoing live coaching for personal and business growth. Join a trusted alliance of small business owners learning to thrive together.

EQFIT® PrecisionPath: More Success, Less Stress

Personalized coaching powered by multi-dimensional assessments and 40 years of experience connecting the dots others miss.

EQFIT® SuccessPath: Build Your Business - Elevate Your Quality of Life

Your roadmap to the next level—more income, more freedom, less grind. Built on multi-dimensional insight and 40 years of expertise.

About Me

Steve Goodner

Founder of EQFIT®

What you can expect when we work together:

  • Belonging: A real relationship, not a transactional program. You're not alone in this anymore.

  • Empathy: I meet you where you are, with genuine
    care and zero judgment.

  • Relief: We replace chaos and overwhelm with clarity, confidence, and forward momentum.

  • Acceptance: You step into who you know you can be—seen, valued, and capable.

I help you cut through the noise—in your mind and in the marketplace—so the path forward finally feels clear. No hype. No guesswork. Just a practical, proven approach and a guide who's spent 40 years helping people break through to their next level.

Ready for more success with less stress? Let's talk.

Where We Started

After 40+ years of helping leaders and organizations grow, I saw a simple truth: people don't struggle because they lack talent—they struggle because they lack clarity, support, and a clear path forward when it matters most. Small business owners often know what to do, but staying consistent under pressure, uncertainty, and isolation is where momentum breaks down—and where success starts costing more than it should.

I created EQFIT® to solve that. It's a practical approach built on brain science and decades of experience—designed to help entrepreneurs grow with certainty, not guesswork. EQFIT® is for those who want more than advice. It's for those who want a partner who understands their challenges, believes in their potential, and can show them a clear path to more success with less stress.

Testimonial

What others are saying

"I had the opportunity to meet with Steve on a discovery call, and he is an incredible resource for small business owners who want to grow and find purpose. His experience, insight, and enthusiasm make him both knowledgeable and enjoyable to talk with. Most importantly, Steve truly cares about people. I’m happy to recommend him to any business owner."

- Amy Kinkade

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"Steve is one of the most outstanding individuals—professionally and personally—I've ever known. Here's what you'll experience while getting to know and working with Steve: you'll receive insights you can use every time you meet; you'll gain practical solutions that work; and you'll be encouraged and lifted up to be your best because Steve will share his best with you."

- Rick Cram

"Working with Steve through the EQFIT Activate program has been one of the most clarifying and transformative experiences of my professional life. I will be eternally grateful for his tenacious spirit, for sharing his insight and knowledge with me. He has given me not only a renewed feeling of hope, but a solid base that is propelling me forward into the relaunch of a more successful and satisfying business.

- Mitchell Holden

Our Recognition
I believe no business owner should have to navigate the pressure of entrepreneurship alone. As an Alignable Ambassador and Group Leader, I am an avid networker passionate about local growth.
I help owners look past the daily grind to see the bigger picture. Let’s connect to find the direction and certainty you need to take your business to the next level.

Alignable Alliance Ambassador

Highly Recommended

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